DIGITAL STRATEGY & ROADMAP

This is a process to understand, assess and develop a strategy to drive and grow your digital business.

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eCommerce review and discovery

Whether you are just starting out or have a mature practice, our approach starts with an assessment of your digital business. We look at the current state of your digital business, see how well it’s working and then compare it too best practices.

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Working through the strategy and review process with B2X Digital allowed us to see things from a whole new perspective.

Dean BerginManaging Director | Surplus Distribution

Defining the strategy and roadmap

As part of helping define and build your digital strategy, we help you bridge the gap between what you don’t know and what you want to be able to do. In this process, we’ll work with you to define goals and a vision for your digital business.  We also look at your competitors and do a complete audit of the key pillars which drive digital commerce success.

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We are continually blown away by the results delivered by B2X Digital. We thought it would take double the amount of time to get where we are.

Alyssa PenneyMarketing Manager | Legend Linen

Discovery focus areas

The discovery and review process is done on-site with your executive team and project team(s). We will define the overall opportunity for eCommerce within the “future state” company vision and determine how this translates into execution objectives for each focus area.

Site & technology review

Using our years of experience we evaluate your current website to identify opportunities to opportunities to improve your digital business. Additionally, we also assess the current or proposed technology stack to ensure your making the right investment.

SEO & analytics assessment

Can your customers find you on Google? We do a full SEO audit and keyword analysis to understand your industry and customers intent when they search on Google and the other search engines for products that you sell. We also take a deep dive into your current analytics.

Competitive assessment

We take a good hard look at your competitor's digital footprint and identify issues and opportunities for your organisation against both regional and national players.

Customer experience

Through interviews with your customers and internal stakeholders, we develop an independent review of what the current site supports well, and where you can improve.

Product information management

If you want to succeed online it's mission critical to have high quality and well organised product data. We will assess the current state of your product data, how it's managed and identify areas that require attention.

Define goals & vision

Here we will document the vision and goals of your digital and eCommerce strategy. This becomes part of the business case, blueprint, and roadmap which is rolled into a summary and narrative that you and your team can take immediate action on.

Contact us & start your digital transformation today.

See why more B2B companies are partnering with B2X Digital.