What is it that makes a person want to come back and keep shopping at a store, whether it is a brick and mortar location or an online shop? It’s all about the customer experience. Treat your customers well, and they will keep coming back. This is also true when it comes to the mobile shopping experience. We see many retailers with no mobile optimisation or really poor attempts at responsive mobile design. With so much traffic coming through smart phone devices it’s no brainer to be investing in your mobile experience.
When you are putting together an eCommerce site, the mobile experience needs to be as simple and clean as possible. Consider the tips below for better optimisation of your mobile eCommerce experience.
Use less copy
You have to think carefully about all of the content that you expose to your customers when they are viewing your site on mobile. Long chunks of text are never a good idea for mobile. For example, category text should be kept to a minimum or hidden completely on mobile. In most cases you should only expose must have content. If you do need to expose some larger amounts of content you should have it broken up into easy to read sections or chunks. You may also want to use bullet points in some instances.
They say that a picture is worth a thousand words, and that’s definitely the case. The photos of the product need to work well on mobile, so make sure they are optimised. The photo doesn’t need to do all of the work to sell the product, but it does need to show off the product or service in the best light possible. When shopping/browsing on mobile users is more inclined to focus on imagery than anything else.
When your site loads on mobile it’s a far better experience for the user if your prominent banners and marketing messages are optimised by showing a mobile-friendly version. So yes this means when you create a campaign banner you create one for desktop and one for mobile. It’s more work but it’s worth it.
Make the Checkout Easy
You have to make sure the checkout is as simple and as straightforward as possible. The buttons during checkout should be large and easy to see, and the entire process should be as short and pain-free as possible for the customer. This will encourage them to come back to your site and to buy from you. Mobile checkout, while still relatively new, is becoming increasingly popular. You are losing sales if your checkout is not mobile friendly.
A topnotch mobile eCommerce experience should be simple and straightforward while offering the options that customers want and need. It is always a good idea to check out your site on mobile and actually shop and make purchases from it so you will have a better idea of just what your customers will be experiencing. If you run into any issues, you can be sure your customers will as well. Fix those issues and improve your customer experience and sales.